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Email Authentication: Are You Ready for Stringent Email Acceptance Rules at Google and Yahoo?

Description: Email fraud costs companies around the world billions, and can destroy brand reputation and consumer trust in a matter of minutes. Highly-targeted, low volume business email compromise (BEC) scams are arguably the most dangerous, costing organisations around the globe $26.2 billion since 2016, according to the FBI.

The DMARC (Domain-based Message Authentication Reporting & Conformance) standard, unveiled by a group of leading email organisations in February 2012, is one of the most powerful and proactive weapons to date in the fight against phishing and spoofing. It has reshaped the email fraud landscape, disrupting long standing phishing strategies and forcing cybercriminals to abandon preferred targets. DMARC has the potential to nullify an entire class of fraud within the next few years.

To help address the high number of fraudulent emails hitting their users accounts, Google and Yahoo announced new email authentication requirements that could impact your company’s deliverability. The new requirements will be enforced as early as February 1, 2024.

Check if your email is DMARC-Ready (Open in new tab)


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